At first glance, the King Jason symbol may look like the sun. That is intentional, because warmth is central to the way we understand hospitality. But the symbol carries a deeper meaning too.
At its centre is the guest. This reflects one of the simplest ideas behind the King Jason experience: guests are always our centre of attention. Around them, circular shapes represent the care, service, comfort, and attention that surround each stay.
The same idea also applies to our own teams. When colleagues need support, the rest of us gather around them. We do not see hospitality as something offered only to guests. It begins within the team, with people who care for one another like family, so they can then care for guests in the same spirit.
The circular shape also reminds us of a traditional village square. In Mediterranean life, especially in Greece and Cyprus, the village square has always been a place of gathering — a place where locals, visitors, friends, and neighbours meet naturally. It is open, sociable, and human. This is the kind of community feeling we want King Jason Zante, King Jason Paphos and King Jason Protaras to create: small enough to feel personal, warm enough to feel welcoming, and openhearted enough to make people feel they belong.
There is also a sense of the traditional village roundtable within our symbol. A table where people used to share food, inviting guests, welcoming neighbours, and treating visitors as part of the family. This spirit of generosity is visible in the King Jason approach to dining, drinks, service, and everyday gestures.
Finally, the earthy shapes within the symbol can also be seen as pebbles, olives and seeds, in their natural forms. They remind us that our hotels belong to Mediterranean landscapes, and that nature should be treated with respect.
So the King Jason logo is not only a mark. It is a small reminder of what we wholeheartedly believe in: that guests and team members should be our epicentre, with people supporting people whilst offering community, generosity, warmth, and respect to the world around us.